About

1 Reason Insurance, a 5W Inc. business, provides insurance products that cover homeowners, personal auto, commercial, boat, snowmobiles, motorcycles, long-term care, life, annuities, and specialty insurance requirements.

Our expertise focuses on Wisconsin and Minnesota insurance:

We’re an independent agency, independent to help select the best policy for your needs. Unlike many of the other companies offering insurance that only represent one brand, we have the pricing power of dozens of insurance carriers competing for your business.

We’re here, not some call center on the east or west coast.