The company compiled the data as part of its Q2 Mover Report, which benchmarks audiences of likely movers as determined by millions of data points including life events and public records. Among other trends, the report notes that likely movers live in a home worth $300k or more, and that young couples are expected to move in far greater numbers than their elders.
“People move because of life events, and the Covid-19 pandemic has been the single most significant life event many of us have ever lived through,” said Ed Carey, CEO of Audience Town. “People are moving in huge numbers, and it’s going to be a massive year for residential real estate. Our most recent data shows that likely movers are younger and more affluent than the nation as a whole, which is going to redefine the national landscape.”
Among the other characteristics of likely movers from the report:
- 11.7 million Americans are anticipated to move in Q2, 2021
- 17.5% are business owners, making business owners 59% more likely to move than the general population baseline
- 17% hold executive management titles; 65% above the population baseline
- 16% have assets worth more than $500k, 7.6% above the population baseline
- Almost one-third of likely movers (32.8%) are concentrated in California, Texas, New York and Florida
- 58.9% of likely movers hold mortgages over $450,000
- 20.2% of likely movers have lived in their current home for just 1-3 years, 34.7% more than the population baseline
“Making the decision to move often requires significant capital, so it’s not too surprising to see that likely movers are wealthier than the general population,” Carey said. “What is interesting is that the pandemic accelerated working-from-home trends, so that many white-collar workers have relocated away from major cities. We expect this shift to be felt in the housing market for some time to come.”
About Audience Town
Audience Town has built the first advertising technology platform for real estate and home marketers looking to drive qualified leads and business outcomes. Real estate companies, home brands, CRM, and marketing agencies work with Audience Town to find their most qualified consumers and activate them across digital marketing channels. Visit www.audiencetown.comfor more information.
Media Contact:
Hugh Moore
Broadsheet Communications for Audience Town
202-471-0661
hugh@broadsheetcomms.com
