2025

Iconic ‘333 South Wabash’ Building Reborn as ‘The Red’

The building’s renaming marks a bold new chapter of innovation for the beloved architectural icon, spearheaded by luxury developer SHVO

CHICAGO, March 20, 2025 (GLOBE NEWSWIRE) -- SHVO, the luxury real estate development and investment firm, today announced that 333 South Wabash, affectionately nicknamed by Chicagoans as "Big Red," is now officially renamed "The Red.

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