“Our ‘Be Loving’ campaign personifies our mission of ‘Serving You Like Family,’ our hallmark Personal Touch Culture, and our corporate value of ‘Be Loving,’” said Jennifer Knecht, Chief Revenue Officer of WSLM. “We believe every person has inherent worth and encourage our associates to create loving and meaningful connections with each other, residents, guests and even the greater community. Acts of love have a powerful ripple effect, and we believe that one act of kindness can change the world.”
Personal Touch for Families in Need
In WSLM’s hospitality properties, including over 40 offerings operating under Marriott, Hilton, IHG and independent brands, the campaign will support families in need through Personal Touch Stays, offering complimentary weekend “staycations” to foster families, disaster survivors, and veterans in need. Through partnerships with local foster groups, the Red Cross, and VA organizations, these stays provide a relaxing retreat, a small gesture to ease the weight of challenging circumstances and offer families quality time together.
Intergenerational Bonds Through Reverse Adoption
WSLM’s Legacy Retirement Communities will foster intergenerational connections by “adopting” foster children and at-risk youth. The Reverse Adoption initiative will encourage independent living, assisted living and memory care residents to share bonds with children to bond through shared experiences, offering a sense of love, belonging, and warmth.
Be Loving Hotline – 855-303-LOVE (5683)
Throughout the campaign, WSLM will host the Be Loving Hotline at 855-303-LOVE, a dedicated line featuring recordings of kindness, hope, and encouragement from associates and residents. The hotline is open to anyone in need of a comforting message or a moment of positivity.
As a relationship-first organization, WSLM has grown from two flagship properties to over 5,000 associates across 13 states. Each member of the WSLM family is committed to creating loving and meaningful connections every day, embodying a culture of kindness and care.
About Western States Lodging and Management
Based in South Jordan, Utah, WSLM is a relationship-first organization managing over 90 properties across 13 states. Its hospitality and senior living brands include Legacy Retirement Communities, Marriott, Hilton, IHG, and independent offerings, all provide Personal Touch Culture experiences through a mission of Serving You Like Family. Learn more at WSLM.biz.
MEDIA CONTACT:
Lukas Partners – Joan Lukas
jlukas@lukaspartners.com
Office: 402.895.2552 ext. 322
Cell: 402.917.3137
Western States Lodging and Management
10897 S. River Front Parkway, Suite 200, South Jordan, Utah 84095
