{"id":13401,"date":"2025-01-20T11:19:48","date_gmt":"2025-01-20T17:19:48","guid":{"rendered":"https:\/\/1reason.com\/re\/western-states-lodging-and-management-spreads-holiday-kindness-with-be-loving-campaign\/13401\/"},"modified":"2025-01-21T05:19:48","modified_gmt":"2025-01-21T11:19:48","slug":"western-states-lodging-and-management-spreads-holiday-kindness-with-be-loving-campaign","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/western-states-lodging-and-management-spreads-holiday-kindness-with-be-loving-campaign\/13401\/","title":{"rendered":"Western States Lodging and Management Spreads Holiday Kindness with “Be Loving” Campaign"},"content":{"rendered":"
From December 1 to January 31, WSLM-managed properties across its hospitality and senior living sectors will foster acts of compassion along with a Be Loving hotline for anyone in need of words of inspiration this season. <\/p>\n

\u201cOur \u2018Be Loving\u2019 campaign personifies our mission of \u2018Serving You Like Family,\u2019 our hallmark Personal Touch Culture, and our corporate value of \u2018Be Loving,\u2019\u201d said Jennifer Knecht, Chief Revenue Officer of WSLM. \u201cWe believe every person has inherent worth and encourage our associates to create loving and meaningful connections with each other, residents, guests and even the greater community. Acts of love have a powerful ripple effect, and we believe that one act of kindness can change the world.\u201d<\/p>\n

Personal Touch for Families in Need<\/strong>
In WSLM\u2019s hospitality properties, including over 40 offerings operating under Marriott, Hilton, IHG and independent brands, the campaign will support families in need through Personal Touch Stays, offering complimentary weekend \u201cstaycations\u201d to foster families, disaster survivors, and veterans in need. Through partnerships with local foster groups, the Red Cross, and VA organizations, these stays provide a relaxing retreat, a small gesture to ease the weight of challenging circumstances and offer families quality time together.<\/p>\n

Intergenerational Bonds Through Reverse Adoption<\/strong>
WSLM\u2019s Legacy Retirement Communities will foster intergenerational connections by \u201cadopting\u201d foster children and at-risk youth. The Reverse Adoption initiative will encourage independent living, assisted living and memory care residents to share bonds with children to bond through shared experiences, offering a sense of love, belonging, and warmth.<\/p>\n

Be Loving Hotline \u2013 855-303-LOVE (5683)<\/strong>
Throughout the campaign, WSLM will host the Be Loving Hotline at 855-303-LOVE, a dedicated line featuring recordings of kindness, hope, and encouragement from associates and residents. The hotline is open to anyone in need of a comforting message or a moment of positivity.<\/p>\n

As a relationship-first organization, WSLM has grown from two flagship properties to over 5,000 associates across 13 states. Each member of the WSLM family is committed to creating loving and meaningful connections every day, embodying a culture of kindness and care.<\/p>\n

About Western States Lodging and Management<\/strong>
Based in South Jordan, Utah, WSLM is a relationship-first organization managing over 90 properties across 13 states. Its hospitality and senior living brands include Legacy Retirement Communities, Marriott, Hilton, IHG, and independent offerings, all provide Personal Touch Culture experiences through a mission of Serving You Like Family. Learn more at WSLM.biz<\/a>.<\/p>\n

MEDIA CONTACT:<\/p>\n

Lukas Partners \u2013 Joan Lukas
jlukas@lukaspartners.com<\/a>
Office: 402.895.2552 ext. 322
Cell: 402.917.3137<\/p>\n

Western States Lodging and Management
10897 S. River Front Parkway, Suite 200, South Jordan, Utah 84095<\/p>\n

\"\"<\/div>\n","protected":false},"excerpt":{"rendered":"

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SALT LAKE CITY, Dec. 17, 2024 (GLOBE NEWSWIRE) — This holiday season, Western States Lodging and Management (WSLM) is bringing its core value of \u201cBe Loving\u201d to life with a campaign designed to ripple kindness across the communities it serves.<\/p>\n<\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/13401"}],"collection":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/comments?post=13401"}],"version-history":[{"count":1,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/13401\/revisions"}],"predecessor-version":[{"id":13409,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/13401\/revisions\/13409"}],"wp:attachment":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/media?parent=13401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/categories?post=13401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/tags?post=13401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}