{"id":14177,"date":"2025-04-13T21:18:33","date_gmt":"2025-04-14T02:18:33","guid":{"rendered":"https:\/\/1reason.com\/re\/macerich-and-penfed-credit-union-secure-exclusive-sponsorship-agreement-for-tysons-corner-center-plaza\/14177\/"},"modified":"2025-04-14T16:18:33","modified_gmt":"2025-04-14T21:18:33","slug":"macerich-and-penfed-credit-union-secure-exclusive-sponsorship-agreement-for-tysons-corner-center-plaza","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/macerich-and-penfed-credit-union-secure-exclusive-sponsorship-agreement-for-tysons-corner-center-plaza\/14177\/","title":{"rendered":"Macerich and PenFed Credit Union Secure Exclusive Sponsorship Agreement for Tysons Corner Center Plaza"},"content":{"rendered":"
“>A Media Snippet accompanying this announcement is available by clicking on this link. <\/p>\n

TYSONS, Va., March 20, 2025 (GLOBE NEWSWIRE) — Macerich<\/a> (NYSE: MAC), a leading owner, operator, and developer of major retail properties in top markets, has finalized terms with PenFed Credit Union<\/a>, America’s second-largest federal credit union, on a new multi-year sponsorship and member engagement agreement. This exclusive deal enhances the branding power and reach of Tysons Corner Center\u2019s experiential marketing programs and media network, engaging millions of shoppers and PenFed members annually. As a result, the outdoor event and community gathering space formerly known as \u201cThe Plaza\u201d will now be called \u201cPenFed Plaza at Tysons Corner Center.\u201d<\/p>\n

\u201cPenFed is thrilled to continue increasing our presence and outreach here in our hometown of Tysons, Virginia to best support our nearly 400,000 members located across the DMV area,\u201d said James Schenck, President and CEO of PenFed. \u201cPenFed membership is open to everyone, and we are proud of the visibility and awareness the PenFed Plaza brings to our market-leading products and service. This relationship will allow us to reward our current members with promotions and shows throughout the year and help even more Americans achieve their financial dreams.\u201d<\/p>\n

\u201cMacerich\u2019s Tysons Corner Center Plaza offers high-impact community programming and a property-wide media network that delivers exceptional reach and exposure to a ready-to-spend audience,\u201d said Jack Hsieh, President and CEO of Macerich. \u201cAs a Fortress property within our portfolio, Tysons Corner Center serves as a first-to-market destination for top brands and retailers.\u201d<\/p>\n

\u201cWe\u2019re excited to rename our outdoor plaza PenFed Plaza at Tysons Corner Center,\u201d said Petra Maruca, Senior Vice President, Business Development of Macerich. \u201cWith a robust annual programming calendar, our Plaza offers free entertainment, food tastings, fitness activities, and more, all while supporting over 20 unique, local community partners. Tysons Corner Center\u2019s media network allows us to further amplify these community connections and engage with our local audience more effectively.\u201d<\/p>\n

Tysons Corner Center is a 1.8 million square foot, premier shopping center which has served as a thriving retail hub and cornerstone of the community, drawing visitors from throughout the Washington, DC region, nation, and worldwide. Each year, millions of shoppers visit Tysons Corner Center to enjoy the center\u2019s 300+ shops and specialty restaurants.<\/p>\n

This new sponsorship agreement will grant PenFed exclusive branding opportunities across the Tysons Corner Center campus, including a new PenFed Plaza logo, consumer marketing and media opportunities featured on static and digital signage, wayfinding elements, and presenting sponsorship of signature events held on the Plaza. PenFed members shopping at Tysons Corner Center will receive special perks like complimentary VIP seating at Plaza events.<\/p>\n

Details of the Sponsorship<\/strong><\/p>\n