{"id":16255,"date":"2025-10-20T19:24:26","date_gmt":"2025-10-21T00:24:26","guid":{"rendered":"https:\/\/1reason.com\/re\/premiere-acquires-rhino-triad-realty-group-to-expand-luxury-footprint-across-north-carolinas-piedmont-triad\/16255\/"},"modified":"2025-10-21T14:24:27","modified_gmt":"2025-10-21T19:24:27","slug":"premiere-acquires-rhino-triad-realty-group-to-expand-luxury-footprint-across-north-carolinas-piedmont-triad","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/premiere-acquires-rhino-triad-realty-group-to-expand-luxury-footprint-across-north-carolinas-piedmont-triad\/16255\/","title":{"rendered":"PREMIERE Acquires Rhino Triad Realty Group to Expand Luxury Footprint Across North Carolina\u2019s Piedmont Triad"},"content":{"rendered":"
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\"PREMIERE
PREMIERE CEO David Keener with Ashby Cook, III and PREMIERE Executive Director Sierra Swartz. <\/figcaption>
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GREENSBORO, N.C. (, Oct. 01, 2025 (GLOBE NEWSWIRE) — PREMIERE Group at The Real Brokerage today announced the acquisition of Rhino Triad Realty Group, a boutique real estate firm serving North Carolina\u2019s Triad region. The transaction bolsters PREMIERE\u2019s presence across the Greensboro, Winston-Salem, and High Point markets, while integrating Rhino agents into PREMIERE\u2019s national platform and infrastructure.<\/p>\n

Since its founding in 2019 by real estate veteran Ashby Cook III, Rhino Triad has earned a reputation for exceptional client service, a strong internal culture, and excellence in the luxury segment. To date, Cook and his team of 6 agents have closed more than 545 homes, totaling over $165 million in sales.<\/p>\n

Greensboro-based PREMIERE is one of the nation\u2019s fastest-growing mega teams, now operating in 27 states. Its 300 agents have closed over 4,000 transactions, achieving more than $1 billion in sales volume. Since its launch in 2017 by Dave Keener, an investor, entrepreneur and technology founder, PREMIERE has differentiated itself by combining advanced systems, operational support, and an agent-centric culture that empowers team growth and leadership.<\/p>\n

For Cook and his agents, the acquisition comes at a pivotal time. Under the PREMIERE umbrella, Rhino team members will gain access to expanded resources, advanced technology, and scalable systems that enable them to better manage high-end listings and deliver elevated luxury service.<\/p>\n

\u201cBringing Rhino Triad Realty Group into the PREMIERE family is about aligning with people who share our values of excellence, innovation and agent leadership,\u201d said Keener, CEO of PREMIERE. \u201cAshby and his team have built something special in the Triad. With our combined strengths, we\u2019re not just growing \u2014 we\u2019re raising the bar for what agents and clients can expect in this market.\u201d<\/p>\n

Rhino agents will immediately benefit from PREMIERE\u2019s infrastructure, including mentorship, leadership development, productivity tools, marketing, and operational support. Buyers and sellers alike can expect a more refined, concierge-level experience, backed by stronger resources at every step of the transaction.<\/p>\n

\u201cRhino has always been about deeply personal service, strong culture and luxury,\u201d said Cook. \u201cJoining PREMIERE doesn\u2019t change who we are. It magnifies everything behind the scenes \u2014 technology, systems, people support \u2014 it all gets upgraded. This move allows us to deliver our best, expand our footprint, and lead in the luxury market like never before.\u201d<\/p>\n

\u201cAshby and the Rhino Triad team represent exactly the kind of culture, grit, and leadership PREMIERE was built to scale. They\u2019ve built something special in Greensboro and now, with the resources, systems, and mentorship of PREMIERE, they\u2019re positioned to multiply that impact. This isn\u2019t just an acquisition, it\u2019s an acceleration of Ashby\u2019s vision and a signal that the Triad market is about to experience a whole new level of growth and opportunity,\u201d said Sierra Nicole Swartz, Executive Director, PREMIERE.<\/p>\n

Looking ahead, Keener shared that over the next year, the focus will be on solidifying PREMIERE\u2019s leadership in the Triad\u2019s luxury sector, growing the team with an emphasis on culture and quality, and nurturing rising leaders internally. Over the long term, the vision is to position Rhino as one of the region\u2019s most trusted luxury real estate teams \u2014 still rooted in personalization, mentorship, and the benefits of the PREMIERE + Real platform.<\/p>\n

About PREMIERE Group<\/strong>
PREMIERE is a national, high-growth, agent-centric mega team working within The Real Brokerage. Built on a technology-forward, culture-first model, PREMIERE offers its agents low overhead, mentorship, equity-ownership opportunities, and robust marketing and operational support. The platform empowers agents to lead \u2014 not just transact \u2014 and the firm continues to scale rapidly across the U.S.<\/p>\n

Media Contact<\/strong>
Sara Zastko
Marketing & Communications Manager | PREMIERE Group
Email: marketing@premieregrp.com<\/a>
Phone: 269.261.5834<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/f781c7d0-2d29-4558-8958-e0265f53c9fd<\/a><\/p>\n

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Strategic move strengthens PREMIERE\u2019s market leadership as founder Ashby Cook III and team join national platform<\/p>\n

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PREMIERE Acquires Rhino Triad Realty Group<\/p>\n

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