{"id":18120,"date":"2026-04-07T07:36:33","date_gmt":"2026-04-07T12:36:33","guid":{"rendered":"https:\/\/1reason.com\/re\/meta-establishes-new-york-city-retail-flagship-at-vornado-realty-trusts-697-fifth-avenue\/18120\/"},"modified":"2026-04-08T02:36:33","modified_gmt":"2026-04-08T07:36:33","slug":"meta-establishes-new-york-city-retail-flagship-at-vornado-realty-trusts-697-fifth-avenue","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/meta-establishes-new-york-city-retail-flagship-at-vornado-realty-trusts-697-fifth-avenue\/18120\/","title":{"rendered":"Meta Establishes New York City Retail Flagship\u00a0at Vornado Realty Trust\u2019s 697 Fifth Avenue"},"content":{"rendered":"
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NEW YORK, March 18, 2026 (GLOBE NEWSWIRE)<\/a> — Vornado Realty Trust (NYSE: VNO) today announced the New York flagship location for Meta Lab at 697 Fifth Avenue. Meta signed a 10-year lease agreement with Vornado for Meta Lab New York to occupy the entire five-level, 15,000-square-foot townhouse building adjacent to the base of the St. Regis Hotel. This marks the first flagship retail location for Meta in Manhattan, following its initial flagship store opening in Los Angeles in 2025.<\/p>\n

Meta Lab is a people-first experiential retail space that reimagines traditional shopping as a celebration of community, culture, and creative self-expression. Designed for hands-on discovery, Meta Lab invites visitors to experience Meta\u2019s leading AI glasses and virtual reality headsets, making it easy to understand how the technology works and imagine how it fits into everyday life. Each location is shaped by its neighborhood, co-created with local artists and communities around distinct creative themes, and brought to life in an authentic, welcoming space.<\/p>\n

\u201cWe\u2019re proud to make a long-term commitment to Fifth Avenue, the heart of U.S. retail,\u201d said Matt Jacobson, VP and Creative Director, Wearables, at Meta. \u201cOur people-first approach to experiential retail is rooted in culture, creativity, and self-expression, and it\u2019s driving meaningful sales and awareness of our products. Placing our flagship store alongside the brands that help define culture, will distinguish Meta Lab from traditional consumer electronics retail. There\u2019s no better home than NYC to innovate on retail, and we\u2019ll continue to celebrate the community while making our products easy to see, try, and understand.\u201d<\/p>\n

\u201cAs evidenced by Meta Lab\u2019s immediate and tremendous success during its introductory pop up at this location, Fifth Avenue remains one of the most attractive retail corridors in the world for today\u2019s most innovative and iconic brands,\u201d said Vornado Executive Vice President and Co-Head of Real Estate Glen Weiss. \u201cWe are thrilled to further extend our long-standing relationship with Meta and applaud their permanent entry into New York City\u2019s retail landscape.\u201d<\/p>\n

Drawn to its world-class tech industry, universities, financial institutions and startup ecosystem, Meta has invested heavily in New York City since joining its vibrant business and civic community in 2007. In 2020, Meta leased 730,000 square feet comprising all of the office space at The Farley Building in Vornado\u2019s PENN DISTRICT. The iconic location serves as Meta\u2019s New York City headquarters and a hub for its tech and engineering teams. Meta Lab New York joins Meta Lab Los Angeles as flagship retail locations. Meta also operates a retail location in Burlingame, Calif. The company recently launched pop-up boutiques in Las Vegas and Honolulu and plans to open additional retail locations throughout 2026.<\/p>\n

About Vornado Realty Trust <\/strong>
Vornado (NYSE: VNO) is a fully integrated real estate investment trust (\u201cREIT\u201d) with a 26 million square-foot portfolio of premier New York City office, retail and multifamily assets and the developer of the new PENN DISTRICT. While concentrated in New York, Vornado also owns premier assets in both Chicago and San Francisco. Vornado is a real estate industry leader in sustainability, with 100% of our in-service office buildings LEED certified and over 95% certified LEED Gold or Platinum.<\/p>\n

About Meta<\/strong>
Meta is building the future of human connection, powered by artificial intelligence and immersive technologies. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward experiences that foster deeper connections and unlock new possibilities.<\/p>\n

C O N T A C T<\/strong><\/p>\n

Thomas J. Sanelli
(212) 894-7000<\/p>\n

Certain statements contained herein may constitute \u201cforward-looking statements\u201d within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are not guarantees of performance. They represent our intentions, plans, expectations and beliefs and are subject to numerous assumptions, risks and uncertainties. Our future results, financial condition and business may differ materially from those expressed in these forward-looking statements. You can find many of these statements by looking for words such as “approximates,” “believes,” “expects,” “anticipates,” “estimates,” “intends,” “plans,” “would,” “may” or other similar expressions in this press release. For a discussion of factors that could materially affect the outcome of our forward-looking statements and our future results and financial condition, see \u201cRisk Factors\u201d in Part I, Item 1A, of our Annual Report on Form 10-K for the year endedDecember 31, 2025. Currently, some of the factors are interest rate fluctuations and the effects of inflation on our business, financial condition, results of operations, cash flows, operating performance and the effect that these factors have had and may continue to have on our tenants, the global, national, regional and local economies and financial markets and the real estate market in general.<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/7a6234dd-ce30-4069-a83e-0946199b513f<\/a><\/p>\n

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Meta\u2019s NY Flagship Location<\/p>\n

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