{"id":18485,"date":"2026-04-14T19:11:45","date_gmt":"2026-04-15T00:11:45","guid":{"rendered":"https:\/\/1reason.com\/re\/dlp-capital-taps-holly-wasson-to-lead-marketing-as-firm-enters-next-phase-of-growth\/18485\/"},"modified":"2026-04-15T14:11:45","modified_gmt":"2026-04-15T19:11:45","slug":"dlp-capital-taps-holly-wasson-to-lead-marketing-as-firm-enters-next-phase-of-growth","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/dlp-capital-taps-holly-wasson-to-lead-marketing-as-firm-enters-next-phase-of-growth\/18485\/","title":{"rendered":"DLP Capital Taps Holly Wasson to Lead Marketing as Firm Enters Next Phase of Growth"},"content":{"rendered":"
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ST. AUGUSTINE, Fla. and BETHLEHEM, Pa., April 14, 2026 (GLOBE NEWSWIRE)<\/a> — DLP Real Estate Capital, Inc. (DLP Capital<\/u><\/a>), a private real estate investment firm focused on building Thriving Communities, today announced the appointment of Holly Wasson as Managing Director, Marketing, Communications, and Events. Wasson joins the firm\u2019s executive leadership team at a pivotal time as DLP Capital accelerates its growth trajectory and expands its national presence.<\/p>\n

Wasson brings almost 30 years of experience leading integrated marketing, communications, and brand strategies across financial services, media, sports, entertainment, retail, and travel industries. Known for building high-performing teams and delivering multi-platform campaigns, she has consistently driven brand growth through strategic storytelling and innovative engagement.<\/p>\n

\u201cAs we celebrate our 20th anniversary, DLP Capital is entering a period of accelerated growth and expanding investor demand,\u201d says Don Wenner, Founder and CEO of DLP Capital. \u201cHolly\u2019s leadership will be instrumental in elevating our brand, deepening investor engagement, and supporting our continued expansion. We\u2019re excited to have her join us as we build toward an even more ambitious future.\u201d<\/p>\n

In her new role, Wasson will lead DLP Capital\u2019s marketing, communications, and events strategy, with a focus on advancing the firm\u2019s use of marketing technology, data analytics, and audience segmentation to drive measurable growth in assets under management and investor engagement. Her leadership will span corporate communications, brand development, thought leadership, product marketing, performance marketing, lead generation, and large-scale events, all aligned with DLP Capital\u2019s mission to address the affordable housing crisis through impact-driven investment.<\/p>\n

\u201cI\u2019m excited to join DLP Capital at such a transformative moment,\u201d said Wasson. \u201cThe firm\u2019s purpose-driven approach to investing in workforce housing is both meaningful and differentiated. I look forward to promoting DLP Capital\u2019s story and connecting with investors, sponsors, and communities across the country.\u201d<\/p>\n

Before joining DLP Capital, Wasson served as Chief Marketing Officer at Capital Investment Advisors, where she led brand strategy, content, advertising, and public relations initiatives. She helped position the firm as a thought leader in retirement planning through innovative marketing channels, including advertising, events, podcasts, a radio show, and published content.<\/p>\n

Over her career, Wasson has held leadership roles at We Are Rosie, SunTrust Bank, and Edelman. At We Are Rosie, she played a key role in scaling the startup to a $110 million valuation while leading marketing initiatives for global brands such as Google, Meta, and Microsoft. During her tenure at SunTrust Bank, she launched the \u201cConfidence Starts Here\u201d campaign and helped open SunTrust Park through a strategic partnership with the Atlanta Braves.<\/p>\n

Wasson began her career at Turner, where she spent 17 years in various marketing leadership roles across the portfolio serving CNN, TNT, TBS, Cartoon Network, and Turner Sports.<\/p>\n

\u201cDLP Capital\u2019s goals are ambitious and transformative,\u201d Wasson added. \u201cI\u2019m honored to help advance the firm\u2019s mission and demonstrate how impact investing can create meaningful outcomes for both investors and communities.\u201d<\/p>\n

Wasson holds a Bachelor of Arts in Journalism from the University of Georgia.<\/p>\n

About DLP Real Estate Capital, Inc. (DLP Capital): <\/strong>DLP Real Estate Capital, Inc. (DLP Capital) is a private real estate investment firm with over $5.5 billion in assets under management (AUM).1<\/sup> The firm\u2019s core focus is investing in, developing, and financing safe, attainable, and thriving multifamily and single-family rental communities for America\u2019s working families. DLP Capital sponsors a series of open-ended and closed-ended private real estate investment funds for accredited investors and leverages proprietary platforms and frameworks, including its Elite Execution System, to help clients grow while advancing the firm\u2019s mission to build Thriving Communities. Founded in 2006 by Don Wenner in Pennsylvania\u2019s Lehigh Valley, DLP Capital is a 13-time Inc. 5000 honoree, most recently in 2025. For more information, visit DLPCapital.com<\/u><\/a>.<\/p>\n

1<\/sup>As of December 31, 2025. AUM is the value of the assets DLP Capital manages, which includes real estate and real-estate-backed loans.<\/p>\n

Contact:<\/strong>
Shannon Danford, Marketing Director
(407) 267-6300
shannon.danford@dlpcapital.com<\/u><\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/ccab52da-3641-4076-aa8a-c0c892b4f571<\/a><\/p>\n

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Holly Wasson<\/p>\n

\"Holly Holly Wasson, DLP Capital’s Managing Director, Marketing, Communications, and Events.<\/div>\n<\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/18485"}],"collection":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/comments?post=18485"}],"version-history":[{"count":1,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/18485\/revisions"}],"predecessor-version":[{"id":18493,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/18485\/revisions\/18493"}],"wp:attachment":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/media?parent=18485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/categories?post=18485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/tags?post=18485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}