{"id":19711,"date":"2026-08-05T01:01:20","date_gmt":"2026-08-05T06:01:20","guid":{"rendered":"https:\/\/1reason.com\/re\/real-estates-ai-opt-out-is-nearly-extinct-new-delta-media-analysis-finds\/19711\/"},"modified":"2026-08-05T20:01:20","modified_gmt":"2026-08-06T01:01:20","slug":"real-estates-ai-opt-out-is-nearly-extinct-new-delta-media-analysis-finds","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/real-estates-ai-opt-out-is-nearly-extinct-new-delta-media-analysis-finds\/19711\/","title":{"rendered":"Real Estate’s AI “Opt-Out” Is Nearly Extinct, New Delta Media Analysis Finds"},"content":{"rendered":"
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\n \"Delta
Delta Media Group\u2019s three years of AI surveys show widespread AI adoption across real estate brokerages of every size. In 2026, reported AI use reached 100% among large, mid-large and small firms, while mid-size brokerages reached 90.9% and micro brokerages reached 81.8%.<\/figcaption>
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Delta Media AI Survey: Real estate brokerages reporting no AI plans, by firm size, 2024\u20132026<\/p>\n

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\n \"Delta
Delta Media Group\u2019s three years of AI surveys show the share of real estate brokerages reporting no plans to use AI has fallen sharply across firms of nearly every size. In 2026, micro brokerages had the highest rate at 9.1%, while just 3% of large brokerages reported having no plans to use AI.<\/figcaption>
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Michael Minard of Delta Media Group<\/p>\n

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\n \"Michael
Michael Minard is owner and CEO of Delta Media Group and a leading real estate AI expert.<\/figcaption>
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CANTON, Ohio, Aug. 05, 2026 (GLOBE NEWSWIRE) — The number of real estate brokerages withno plans to adopt AI has collapsed to just 2 percent<\/strong> in 2026, down from 4 percent in 2025 and nearly 11 percent in 2024, according to a new year-over-year analysis of the Delta Media Real Estate AI & Leadership Survey<\/em> from the last three years from Delta Media Group<\/a>.<\/p>\n

The same three-year look-back finds that the AI adoption gap between mid-size brokerages and the industry’s largest firms, a gap Delta Media has tracked since the survey began, has now closed entirely.<\/p>\n

The pattern across all three years points in one direction: whatever hesitation that once separated early adopters from the rest of the industry is disappearing, brokerage by brokerage and segment by segment.<\/p>\n

\u201cEvery year we run this survey, the story is less about who is trying AI and more about who still has not,\u201d said Michael Minard, CEO and owner of Delta Media Group. \u201cThat second group is nearly gone. When we started tracking this three years ago, non-adoption was a real category. Today, it is a rounding error and the brokerages in the middle and the industry giants both report essentially full AI adoption.”<\/p>\n

The last holdouts are disappearing<\/strong><\/p>\n