{"id":2965,"date":"2021-06-05T19:25:31","date_gmt":"2021-06-06T00:25:31","guid":{"rendered":"https:\/\/1reason.com\/re\/the-centrale-unveils-abstract-mural-by-world-renowned-artist-tony-sjoman-in-partnership-with-lx-collection\/2965\/"},"modified":"2021-06-06T14:25:31","modified_gmt":"2021-06-06T19:25:31","slug":"the-centrale-unveils-abstract-mural-by-world-renowned-artist-tony-sjoman-in-partnership-with-lx-collection","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/the-centrale-unveils-abstract-mural-by-world-renowned-artist-tony-sjoman-in-partnership-with-lx-collection\/2965\/","title":{"rendered":"The Centrale Unveils Abstract Mural by World-Renowned Artist\u00a0Tony Sj\u00f6man in Partnership with LX Collection"},"content":{"rendered":"

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The Centrale Mural by Artist Tony Sj\u00f6man. Credit: Jakob Dahlin<\/h5>\n

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The Centrale Mural by Artist Tony Sj\u00f6man<\/h4>\n

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The Centrale Mural by Artist Tony Sj\u00f6man. Credit: Jakob Dahlin<\/h5>\n

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The Centrale Mural by Artist Tony Sj\u00f6man<\/h4>\n

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The Centrale Mural by Artist Tony Sj\u00f6man. Credit: Jakob Dahlin<\/h5>\n

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NEW YORK, May 13, 2021 (GLOBE NEWSWIRE) — Global real estate platform LX Collection<\/a> is pleased to unveil a stunning new \u2018cityscape-inspired\u2019 abstract mural at The Centrale created by world-renowned Scandinavian artist Tony “Rubin” Sj\u00f6man.<\/p>\n

\u201cThe mural at The Centrale showcases colors that highlight a combination of two of my biggest inspirations: the dark Nordic landscape and the hectic cityscape,\u201d said Sj\u00f6man. \u201cThis has been one of my favorite locations to paint because it is very unique, and perfectly showcases the juxtaposition between old and new.\u201d<\/p>\n

LX Collection proposed the concept oftransforming the building\u2019s second-floor terrace to create a completely new experience for residents and passers-by\u2014and to generate additional awareness following the recent completion of the soaring 71-story Pelli Clarke Pelli-designed luxury condominium developed by Ceruzzi Properties at 138 East 50th<\/sup> Street.<\/p>\n

Sj\u00f6man, an internationally acclaimed mural and studio artist, created a stunning 15\u2019 x 30\u2019 abstract mural for the property featuring geometric shapes in a muted color palette.<\/p>\n

On one side of the mural, a tall, rounded column rises to the top, reminiscent of the art-deco curves of Sj\u00f6man\u2019s favorite building\u2019s crown. On the other, a pale circle balances on a gently sloped rectangle, calling to mind the sun rising over the buildings of 50th<\/sup> Street.<\/p>\n

\u201cWhen we first met Tony, he intuitively understood the contrast between The Centrale\u2019s modern design in relation to the many of the historic properties that surround it,\u201d says Gabrielle Healey, VP of marketing and sales at Ceruzzi. \u201cThe mural bridges the property to the surrounding neighborhood.\u201d<\/p>\n

Sj\u00f6man works entirely freehand, using neither stencils nor tape to create those perfectly straight lines and proportional circles. He credits the Finnish concept of\u2018sisu,\u2019 \u201ca combination of perseverance and patience,\u201d with this talent. But it was the gradient background of this design that proved to be most challenging for him.<\/p>\n

\u201cTony presented us with many sketches, all within a similar palette, but this one particular design resonated with the whole team, and it turned out to be his favorite as well,\u201d says Healey. \u201cThe flow of the geometric design is eye-catching and three-dimensional in nature. The left side of the image almost resembles The Centrale itself, and I think this is something that we all recognized and valued.\u201d<\/p>\n

With roots in Finland and Sweden, Sj\u00f6man\u2019s work often draws from his upbringing around classic Finnish designers and the brutalist architecture of the town where he grew up, as well as the work of architects like Alvar Aalto and Eero Saarinen, who flawlessly married form and functionality.<\/p>\n

\u201cWhat I do, it\u2019s not only about making something that looks nice; there\u2019s also a functional part of it too,\u201d explains Sj\u00f6man. \u201cI transform spaces. I often hear what I do has a calming effect\u2014something that\u2019s much sought after in chaotic city life.\u201d<\/p>\n

Images and Links:<\/strong>
Video presentation of the mural\u2019s creation\/interview with the artist: <\/strong>https:\/\/www.lxcollection.com\/article\/the-centrale-nyc-mural-tony-sjoman\/<\/a><\/p>\n

Mural images:<\/strong>https:\/\/www.dropbox.com\/sh\/b577c7k60djrl8z\/AADb8cb0FShhd5snyV0mknbNa?dl=0<\/u><\/a><\/p>\n

Artist Bio:<\/strong> https:\/\/www.rubin415.com\/bio<\/a><\/p>\n

About LX Collection<\/strong>
LX Collection is a groundbreaking new platform connecting luxury condominium developments with affluent buyers around the world. Founded in 2020, LX Collection provides buyers a content-rich experience in which to search, explore, and consider a selection of top-tier developments in major international real estate markets. Leveraging our team\u2019s extensive experience in property marketing, LX Collection drives qualified leads for developers and their agents through global marketing and distribution strategies built into our LX Collection Membership Program. For more information or to inquire about featuring a new development, visit www.lxcollection.com<\/u><\/a>.<\/p>\n

About Ceruzzi Properties<\/strong>
Ceruzzi Properties is a full-service real estate company with expertise in all aspects of development and management including ownership, leasing, property management and development of residential, hotel, retail and office projects.<\/p>\n

Ceruzzi Holdings, the parent company of Ceruzzi Properties, was created in 1988 by its late founder Louis L. Ceruzzi, Jr. Since the firm\u2019s inception, Ceruzzi has successfully developed over 15 million SF of luxury apartments, hotels, student housing, shopping centers and offices, operating independently as well as in partnership with other organizations such as Vornado, Starwood, SMI and Inland Real Estate, among others. The firm has successfully completed over 500 commercial lease transactions, establishing key relationships with preeminent hotel and national retail brands. For more information, please visitCeruzzi.com<\/a>.<\/p>\n

Images accompanying this announcement are available at:
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/72ec154e-bf09-4e1d-954a-93e4aaf0329e<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/76e3a7e9-9f1a-48d3-b16f-caefd1d50354<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/7b2b7f7a-ac3f-4094-b1e2-89bafe0db7a0<\/a><\/p>\n

CONTACT: Contact
\nGreg McGunagle
\ngmcgunagle@transmitterpr.com<\/pre>\n
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LX Collection Tapped by Ceruzzi Properties to Create Buzz-Worthy Mural at New Pelli Clarke Pelli-Designed Luxury Condominium<\/p>\n

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 The Centrale Mural by Artist Tony Sj\u00f6man
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