{"id":6058,"date":"2022-05-10T00:25:06","date_gmt":"2022-05-10T05:25:06","guid":{"rendered":"https:\/\/1reason.com\/re\/real-estate-firm-atkinson-mcleod-uses-smartphone-capture-and-matterport-axis-to-accelerate-sales-process-and-improve-agent-productivity\/6058\/"},"modified":"2022-05-10T19:25:06","modified_gmt":"2022-05-11T00:25:06","slug":"real-estate-firm-atkinson-mcleod-uses-smartphone-capture-and-matterport-axis-to-accelerate-sales-process-and-improve-agent-productivity","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/real-estate-firm-atkinson-mcleod-uses-smartphone-capture-and-matterport-axis-to-accelerate-sales-process-and-improve-agent-productivity\/6058\/","title":{"rendered":"Real Estate Firm Atkinson McLeod Uses Smartphone Capture and Matterport Axis to Accelerate Sales Process and Improve Agent Productivity"},"content":{"rendered":"
, April 21, 2022 (GLOBE NEWSWIRE) — Matterport<\/a>, Inc. (\u201cMatterport\u201d) (Nasdaq: MTTR), the leading spatial data company driving the digital transformation of the built world, is being used by Atkinson McLeod<\/a>, an independent London real estate group specializing in sales, rentals, and property management, to develop digital twins to provide virtual experiences for 95 percent of its properties. The real estate group is also using both Matterport\u2019s Capture smartphone app and the recently released Matterport Axis<\/a> motorized mount to create digital twins of its properties. With Matterport, Atkinson McLeod reduces the need for physical property visits, increases the efficiency of property management, and engages with more potential customers to drive property sales. <\/p>\n

\u201cLondon real estate is extremely competitive,\u201d said Giles Atkinson, Director of Atkinson McLeod, who credits Matterport with providing his group several competitive advantages well beyond the scope of its original needs. \u201cYou need to offer incredibly responsive, personalized client services to stand out. Matterport has created many efficiencies for our agents and our clients love how it improves their home shopping experience. Specifically, when we included a Matterport of a property in our email marketing, our click-through rates doubled.\u201d<\/p>\n

\u201cWith a Matterport digital twin accompanying our property listings, properties are on the market for less time because we can expose the home to more clients, faster,\u201d continued Atkinson. \u201cWe\u2019ve reduced in-person visits by 50 percent while improving the quality and productivity of physical showings because clients can confirm in advance if a home is a good fit. As we lease out 1,300 properties annually, the efficiency gains add up fast. Generally speaking, Matterport accelerates our sales process.\u201d<\/p>\n

In early 2022, Atkinson McLeod was among the first to begin using Matterport Axis, Matterport\u2019s new motorized mount for smartphones that makes it easy and affordable to capture professional-grade scans. With smooth, precise rotation of a mobile phone, Matterport Axis allows users to capture high-quality digital twins using the Matterport Capture app on Android and iOS.<\/p>\n

\u201cWith the Matterport Axis device and their smartphone, our agents work more efficiently, and can now scan, market, and list their properties all from their mobile device with good image quality at a reasonable price,\u201d said Atkinson. \u201cIn our business, operational efficiency and speed to market are key. Matterport helps us close the gap on these metrics.\u201d<\/p>\n

Using Matterport Axis and their smartphone, Atkinson McLeod employees can now capture digital twins the moment they get a key to a property and upload their property to any website on the same day. With 56 percent of its clients agreeing that virtual experiences are useful in the buying process, Atkinson McLeod\u2019s use of digital twins helps reduce in-person visits of potential buyers, saving time to list and money while also improving the quality and productivity of physical showings because clients can determine in advance if a home is a good fit. Additionally, home sellers use digital twins to expose properties to more clients. As properties receive more exposure, properties spend less time on the market when using a digital twin. In the past, what may have taken 25 to 30 in-person visits, now homes move to contract in three to four showings to more highly qualified buyers.<\/p>\n

\u201cReal estate businesses recognize the power and value that accurate and high-quality digital twins can bring to their company,\u201d said Bernard Nguyen, Senior Director of Business Strategy, Residential Real Estate at Matterport. \u201cUsing digital twins, agents can create engaging virtual experiences that help reduce the time and money associated with in-person property visits, allowing agents and their clients to shop more efficiently. Now with the Matterport Capture app and new Matterport Axis motorized mount, we’ve empowered anyone in the real estate industry to use a smartphone to create their own digital twins.\u201d<\/p>\n

Read theAtkinson McLeod case study<\/a> for more details. To learn more about Matterport Axis, visit matterport.com\/axis<\/a>.<\/p>\n

About Matterport<\/strong>
Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at Matterport.com<\/a> and visit our Discover page<\/a> to browse a collection of digital twins captured by our customers.<\/p>\n

\u00a92022 Matterport, Inc. All rights reserved. Matterport is a registered trademark and the Matterport logo is a trademark of Matterport, Inc. All other marks are the property of their respective owners.<\/p>\n

Media Contact:<\/p>\n

Tim McDowd
Director, Communications
press@matterport.com
<\/a>+1 (650) 273-6999<\/p>\n

Investor Contact:
Soohwan Kim, CFA
VP, Investor Relations
ir@matterport.com<\/a><\/p>\n

Forward-Looking Statements<\/p>\n

This document contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding the benefits of the business combination, the services offered by Matterport, Inc. (\u201cMatterport\u201d) and the markets in which Matterport operates, business strategies, debt levels, industry environment, potential growth opportunities, the effects of regulations and Matterport\u2019s projected future results. These forward-looking statements generally are identified by the words \u201cbelieve,\u201d \u201cproject,\u201d \u201cexpect,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cintend,\u201d \u201cstrategy,\u201d \u201cfuture,\u201d \u201cforecast,\u201d \u201copportunity,\u201d \u201cplan,\u201d \u201cmay,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cwould,\u201d \u201cwill be,\u201d \u201cwill continue,\u201d \u201cwill likely result,\u201d and similar expressions (including the negative versions of such words or expressions).<\/p>\n

Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including Matterport\u2019s ability to implement business plans, forecasts, and other expectations in the industry in which Matterport competes, and identify and realize additional opportunities. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in documents filed by Matterport from time to time with the U.S. Securities and Exchange Commission (the \u201cSEC\u201d). These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and Matterport assumes no obligation and, except as required by law, does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. Matterport does not give any assurance that it will achieve its expectations.<\/p>\n<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

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Firm sees 50 percent reduction in physical property visits using Matterport, supporting faster contract signing times; increases website traffic 2x when including digital twins in email marketing<\/p>\n

SUNNYVALE, Calif.<\/p>\n<\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/6058"}],"collection":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/comments?post=6058"}],"version-history":[{"count":1,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/6058\/revisions"}],"predecessor-version":[{"id":6074,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/6058\/revisions\/6074"}],"wp:attachment":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/media?parent=6058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/categories?post=6058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/tags?post=6058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}