{"id":6356,"date":"2022-06-20T03:01:46","date_gmt":"2022-06-20T08:01:46","guid":{"rendered":"https:\/\/1reason.com\/re\/data-intelligence-firm-buyside-renames-to-percy-expands-into-mortgage-and-adds-10-million-in-funding\/6356\/"},"modified":"2022-06-20T22:01:46","modified_gmt":"2022-06-21T03:01:46","slug":"data-intelligence-firm-buyside-renames-to-percy-expands-into-mortgage-and-adds-10-million-in-funding","status":"publish","type":"post","link":"https:\/\/1reason.com\/re\/data-intelligence-firm-buyside-renames-to-percy-expands-into-mortgage-and-adds-10-million-in-funding\/6356\/","title":{"rendered":"Data intelligence firm Buyside renames to Percy, expands into mortgage, and adds $10 million in funding"},"content":{"rendered":"
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Buyside, real estate\u2019s leading provider of homebuyer intent and seller leads, today announced $10 million in equity funding and said it’s changing its name to Percy.<\/figcaption>
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NASHVILLE, Tenn., May 23, 2022 (GLOBE NEWSWIRE) — Buyside, real estate\u2019s leading provider of homebuyer intent and seller leads, today announced $10 million in equity funding and said it’s changing its name to Percy.<\/p>\n

Percy\u2019s consumer engagement platform uses artificial intelligence to identify consumer intent and empower agents, brokers and now mortgage lenders to engage their consumers at the right time for their next opportunity. The name Percy was derived from the company\u2019s first investor – a great uncle to the founder – and has long been the name of the engine behind the solution.<\/p>\n

\u201cMany people were hung up on the name \u2018Buyside\u2019 when in fact we are much more – we are the top seller lead generation tool for real estate,\u201d says Chief Executive Charles J. Williams IV. \u201cThe new brand allows us to expand into new markets like mortgage, bringing purchase loan opportunities to originators.\u201d<\/p>\n

Percy has had remarkable growth and currently serves brokers representing 60% of all transactions in real estate. In the first quarter of 2022, the productivity of the application showed a 36% increase in homeowner subscriptions and a total of $71.7 Billion in transaction opportunities, up almost $20 Billion from Q1 of 2021.<\/p>\n

Prosperity Home Mortgage, with 565 loan officers across the United States, is one of the recent launches of Percy.<\/p>\n

\u201cWith Percy\u2019s success and adoption from our real estate brands, it only made sense for PHM to leverage the same application for our loan officers,\u201d says Ron Wivagg, National Sales Manager for Prosperity Home Mortgage. \u201cWe now have a tech ecosystem that services both the real estate and mortgage businesses, which helps us maintain oversight of our client\u2019s intent to transact.\u201d<\/p>\n

The strategic round includes fintech and real estate industry titans such as Howard Hanna Real Estate Services and Leading Real Estate Companies of the World.<\/p>\n

Percy intends to use the investment to dedicate marketing, sales and systems integration resources to fuel revenue growth and expansion.<\/p>\n

About Percy.ai<\/strong><\/p>\n

Percy.ai is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and mortgage companies by collecting and analyzing real estate consumer behavior. We use proprietary machine learning and Artificial Intelligence to better understand consumer intent and help companies target the right person at the right time. For more information. Learn more at percy.ai<\/u><\/a> or email sales@percy.ai<\/u><\/a>.<\/p>\n

Prosperity Home Mortgage, LLC. NMLS#75164. (NMLS Consumer Access @ www.nmlsconsumeraccess.org\/<\/u><\/a>) Not all borrowers will qualify.<\/p>\n

Media Contact:<\/em><\/strong><\/p>\n

Sarah Crossley
VP of Brand Strategy
678-836-7332
sarahc@percy.ai<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/b94ae505-7f29-4970-884a-6066c08b1c97<\/a><\/p>\n

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Data intelligence firm Buyside renames to Percy<\/p>\n

\"Buyside,<\/div>\n<\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/6356"}],"collection":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/comments?post=6356"}],"version-history":[{"count":1,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/6356\/revisions"}],"predecessor-version":[{"id":6373,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/posts\/6356\/revisions\/6373"}],"wp:attachment":[{"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/media?parent=6356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/categories?post=6356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1reason.com\/re\/wp-json\/wp\/v2\/tags?post=6356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}