PLEASE UPDATE YOUR BROWSER

1 Reason Insurance (715)598-9924

Leadership Through Service

  • About
    • Meet the Insurance Agents of 1 Reason Insurance
    • Partner Insurance Companies
  • Personal Insurance
    • Car Insurance Quote for Personal Auto
    • Boat Insurance
    • Home Owners Insurance Application
    • Life Insurance Quotes
    • Motorcycle Insurance
    • Personal Umbrella Insurance
    • Renters Insurance
    • RV Camper Insurance
    • Snowmobile Insurance
  • Business Insurance
    • Commercial Auto Insurance
    • What is General Liability Insurance
    • Rental or Vacant Properties
    • Workers Compensation in Wisconsin
  • Blog
  • Contact 1 Reason Insurance
    • Contribute As Guest Author
Home > Insurance Companies > Insurance News > Trupanion Looks to Make More Tails Wag with Key New Hires

Trupanion Looks to Make More Tails Wag with Key New Hires

Posted on: June 7, 2022 By: Insurance Updates

Leading medical insurer for pets adds two key marketing hires to bolster conversion efforts

SEATTLE, June 07, 2022 (GLOBE NEWSWIRE) — Trupanion, a leader in medical insurance for pets, announced today that it has hired Tom Vaughan to lead its marketing and conversion efforts.

In his role as Senior Vice President, Conversion Marketing, Vaughan will oversee all aspects of acquisition, retention, and branded communications and campaigns for Trupanion. By driving conversion efforts this role will be pivotal in growing the number of Trupanion insured pets while helping more pet parents budget and care for their pets.

An experienced senior leader in the animal health industry, Vaughan joins Trupanion from the UK arm of Swedish-based Agria Pet Insurance LTD, the first and oldest brand in the pet insurance space. While at Agria, Vaughan was head of marketing for the UK market, one of the most sophisticated and highly penetrated markets for pet insurance, globally.  

Vaughan officially begins his role at Trupanion on June 10.

“We are very excited to have Tom on board,” said Margi Tooth, president at Trupanion. “With decades of experience driving member growth in the UK, Tom brings a wealth of knowledge and expertise that will be invaluable as he leads our efforts in helping more pet owners choose Trupanion as the insurance provider for their pet. I’m confident Tom will help to bring our products to life through innovative and personalized techniques to suit the needs of Trupanion products and initiatives.”

“I am thrilled to be joining such a mission-driven company that is so passionate about pets and the member experience,” said Tom Vaughan, incoming senior vice president, conversion marketing for Trupanion. “As I have spent my career in the industry leading marketing transformations, I’m excited to work with a world-class team to underscore Trupanion’s position as the leader in pet health and to support its growth, globally.”

Vaughan read Business Studies at The University of Northampton before completing a Postgraduate Diploma with the Institute of Direct and Digital Marketing. He proudly includes his 3-year-old Cockapoo, Teddy, as one of his family members and best friends. 

In addition to bringing Vaughan from Agria UK, Trupanion also announced today the hire of Suzanne Cheadle as their Director, eCommerce.

Cheadle comes to Trupanion with an extensive background in pet medical insurance including her recent experience with Petplan UK, heading up its digital acquisition and on-site experience. As the Director of eCommerce, Cheadle will lead the execution of web strategy and spearhead conversion initiatives across Trupanion.com and associated web assets. In this role, Cheadle will drive improvement across Trupanion’s online platforms, pushing breakthroughs in support of Trupanion’s high-growth goals.

Cheadle is a proud pet parent of Turing, a one year old Bernese Mountain Dog. 

About Trupanion
Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada and Australia with over 700,000 pets enrolled. For over two decades, Trupanion has given pet owners peace of mind so they can focus on their pet’s recovery, not financial stress. Trupanion is committed to providing pet owners with the highest value in pet medical insurance with unlimited payouts for the life of their pets. With its patented process, Trupanion is the only provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol “TRUP”. The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued in the United States by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by Omega General Insurance Company. Trupanion Australia is a partnership between Trupanion and Hollard Insurance Company. For more information, please visit trupanion.com.

Contact:
Michael Nank
michael.nank@trupanion.com
206.436.9825

Trupanion-PR Trupanion Looks to Make More Tails Wag with Key New Hires

Comments

comments

Categories: Insurance News Tags: Insurance News

1Reason Agencies

What clients have to say:

Mike T. "I started a business last year and Robert responded to my inquiries immediately, and was extremely helpful and knowledgeable as to the type of insurance coverages I would need to get started. Now its been a year and he now carries All of my coverages! Absolutely the most hands on agent I've ever worked with but hands down the friendliest! I can call him anytime and never feel rushed and not only that but he responded while on a family vacation. I believe in relationships in business and so does Robert by the way he treats his customers. I have a true friend in the business, thank you Robert!"


Lynn R. "Bob is very knowledgeable and has always done a great job explaining different aspects of coverage. He is very accessible and looks out for what is best for the consumer. We highly recommend him!


Justin T. "Excellent agent, always available for answers to insurance related questions. Bob, is the person most people strive to become. Without a doubt, a great person!"


Sebastian T. "I can not begin to tell you how pleased I am with 1 Reason Insurance ! Their responding services is friendly and complete. For the services my company offers to the public it is sure nice to know that we are covered for a reasonable fee. Just having (1 R I ) 1 Reason Insurance there is such piece of mind ! Their insurance plans are strait to the point and easy to understand.
Thanks for the great service 1 Reason Insurance !"


Jeff H. "Very nice and cares about the customer! He was literally the reason why i chose him over other companies for my insurance"

Categories

  • Bonds
    • Performance Bond
  • Bookkeeping
    • Business Taxes
  • Business Marketing
    • Webhosting
  • Car Insurance
  • Commercial Auto
  • Commercial Insurance
  • Court Cases
  • Cyber Liability Insurance
  • Employment Opportunities
  • Employment Practices
  • Flood Insurance
  • Home Ownership
  • Homeowner's Insurance
  • Insurance Companies
    • Insurance News
  • Insurance Terms
  • Investing
    • Finance & Insurance News
  • Life Insurance
  • Non Emergency Medical Transportation
  • Payroll
  • Pinewood Derby
  • Professional Liability / E&O
  • Real Estate News
  • Rental Property Insurance
  • Retirement & Estate Planning
  • RV Insurance
  • Starting A Business
  • Stock Dividends
  • SuiteCRM Insurance CRM
  • Taxes
  • Tips & Advice
  • Travel
  • Uncategorized
  • Worker's Compensation

Recent Posts

  • Opendoor Announces Preliminary Proxy Filing Seeking Approval for Discretionary Reverse Stock Split
  • LGI Homes Opens Lake Gallagher Estates in Dover, Florida, with Premium Homes on Expansive Lots
  • DeFi Dev Corp. Partners with Drift Protocol to List dfdvSOL Liquid Staking Token
  • Abacus Global Management Announces Share Repurchase Program; Insider Buying
  • Vornado Completes Refinancing of Independence Plaza
  • Dalfen Industrial Closes Major Sale of One Million+ SF Houston Logistics Park to Global Tech Giant Foxconn
  • Greystone Provides $58.6 Million Freddie Mac Loan for Multifamily Property in Illinois
  • DeFi Development Corp. and Amber International Announce Strategic Partnership to Expand Solana Market Access and Treasury Solutions