Website, Social Media, and Internet Marketing Starting Package For Your Businesses
$299 for the first month, then $139 a month.
You're starting a new business and you have 87,743 things to get done to open the doors and bring customers in. With any luck, you'll even make a few dollars by your SECOND year of business. You know you need an internet presence if you're going to have a fighting chance at gaining as many new clients as possible. And not just any presence, you want one that will actually pay for itself and more. After all, what's the point of having a website or Facebook page for your business if it doesn't actually ring the register.
When it comes to internet marketing, there's a few things to keep in mind. The first is one you already know, namely, the internet is one of the greatest marketing tools available, but only if done right. If not, you'll end up wasting time and money and get nowhere fast.
The key to internet marketing is providing valuable insightful information your clients can use. For example, let's say you're a landscaping business. If you create a website and it's not much more than your phone number and a few pictures of jobs you've worked on, you're not going to rank highly in Google search. Why? Because most of the people searching for landscaping aren't looking to buy services when they're searching. Sure, many are, but since every single competitor of yours is also after the same eyeballs, you'll have a hard time reaching the top without content and more.
What kind of content drives traffic?
In a word, useful information (ok, that's two words). Again, using our landscaping business as an example, the content should include "how to" do things that someone wanting to do landscape will want to know. This may at first glance appear counter-intuitive because why would a landscaping company want to demonstrate how to do things and have homeowners and businesses just simply do the work themselves if they know how.
But it becomes crystal clear when you think it through. When someone is thinking of landscaping (or anything really) that they can either do themself, or hire someone, the do-it-yourself person isn't your client, but the person who "thinks" they may want to do it themselves until they realize that it's much more work and/or skill than they have to offer IS YOUR potential client.
So, by adding valuable information that your clients are searching for, you'll begin to rank on Google because you have what your client base is searching for, and when you position yourself as an expert, you'll also more likely get the phone call asking for a quote when your client does decide to get work done. That's it, and it's not that difficult to picture the process of people looking for information, finding your site on Google, then clicking on it, and searching your site. Maybe they'll do it a few times (if you're really lucky) before they call too. The more times people come back to your site to read what you have to offer, the higher Google (and Bing) will rank your site. Pretty soon (about six months to a year actually) content you place on your site will rank in the top page or two.
What you really want is the first page in the SERP (search engine results page), and even within the first page only the top results really matter for generating lots of free and focused traffic to your site that can cause your phone to ring. So, if you're currently on the fourth page and wondering why your website is costing you money and not generating money like it should, that's the reason why.
What are the steps to get on the first page of relevant search terms for your business and service?
1. As stated above, lots of useful content
2. Have links within your website referencing your content so you keep your web readers on your site longer, and looking at more pages.
3. Have many ways for potential clients to find you. For example, having a Facebook page, a Google Plus page, and local listings that points towards your website
4. Regularly post new content showing the search engines (Google and Bing are the only two you need to focus on at the time of this writing) your site is maintained and up to date.
Can you create a Facebook page for your business and just forget about it? Sure, but you might as well spend the time with your family because in the world of marketing where you can count on someone else wanting your potential customers as much as you do, you get out of marketing what you put into it.
The same is true with a website. The idea that you can "set it and forget it" won't bring you much in results and will feel like a waste of time. In fact, you could easily spend more money than it brings in. And with that in mind, there are basically two types of websites. Those that are used as marketing engines that bring in clients and revenue, and those that do little more than take up time as you explain what your URL is when you provide your email address.
If you're still reading, you're also probably thinking you would rather be in the camp that has a website generating leads and creating revenue instead of being another dead useless website. If so you have basically two choices (three as I will also explain).
The first is to either spend two or three hours twice a week and generate content on your own. You're the expert in the industry, and having your tone and voice within your content is often the best choice, as long as your grammar and spelling skills, along with your ability to write effective prose are up to the task. In order to reach the point of two or three hours twice a week, you should probably spend about twenty hours a week building a base of content first, and then you can back off as you gain traction with the search engines.
Your second choice is to hire a firm to do the content creation for you. That's easier said than done. You'll hear terms like SEO (search engine optimization) and how much traffic you'll have right away.
The problem with content that is only SEO focused, and not focused on the user experience is Google and other search engines are always changing what the "magic soup mix" is and what's great today in terms of SEO is often left in the dust in a year. Some web promotion companies employ what's known as "black hat" techniques that may get you tons of traffic right away, but also taken off the search engine results altogether because they find the tactics abusive.
In other words, if you plan on being in business for more than a year from now, your best bet is to play by the rules and build a site with true value and then you won't have to worry about the SEO tide that comes and goes.
The 1 Reason Offering:
I've been asked so many times to help businesses get websites get up and rolling, or take underperforming websites and turn them into the cash generating machines they should be, that I decided to create a program that will allow websites to truly get the help they want.
$399 for the first month, then $139 a month.
What you get –
Search for and registration of an unregistered URL for your business. The best URLs are either taken or hard to find. We'll take the time to search for available unregistered URLs and provide a list to choose from and our recommendation. Sometimes, the URL you want is registered, but can be bought for relatively little money. They're called premium URLs and while increasing your cost, you'll be the judge if it's worth the extra money or not. That said, you'll have the option from multiple domains, including those that won't increase your cost. Sometimes, the best option is to register more than one domain and use related domains to funnel traffic and or as landing pages. Adding domains doesn't cost much more and can supercharge your results.
Website setup on your new (or current) URL using WordPress as your content management system. WordPress is the number one small business website management system and for good reason, it's (relatively) easy to learn and manage, while remaining powerful enough to do most things without expensive add-ons. A standard template is included for free, but if you want, you can upgrade to a premium level template. We recommend for most small businesses that they wait on the premium template until after receiving web traffic. It takes time to build the content for the users to read and consume, and there's not a lot of point in spending more money before it's needed.
You provide your business information including your name, contact information, logos etc… and we'll get to work on your site.
Hosting for your new website. Your website will be hosted on a fast server. Yes, there are cheap options out there that charge less than $10 a month for hosting, but your website will load slow, and the speed of your website is a significant factor search engines use in deciding where your content ranks in relation to others. In other words, a fast website will outrank a slower website all else being equal. We know this, so your website will be hosted on a fast server with fast drives and optimized for speed.
A minimum of 10,000 words divided among at least 10 website blog posts that are industry specific to kick-start your site. We'll ask for as many related pictures as you can provide to help the process, and the more pictures you can provide the better, because we'll use some now, and keep using them as you provide them. In the age of smartphones, you'll find taking pictures for your business is much easier than it was 10 years ago. We'll also format them to the best size and tag them in ways the search engines will love.
And you won't simply get 10,000 words that don't stand out. Words alone don't increase your ranking and drive traffic. The content I've written or written under my guidance has generated millions of page views. Your content will be free of grammar errors, and will engage readers to position you as the industry expert you already are. Yes, your content will have a SEO aspect, albeit with a focus designed for your clients, easy to read, and able to withstand the test of time allowing your content to increase, not decrease in value.
We will continue adding content to your site at a rate at least three pieces a month to keep your site fresh, relevant, and moving higher in search results. You'll either direct us in terms you want to dominate in, or we'll focus on standard industry terms that will drive the type of traffic that creates new clients for you. You can add more, and are encouraged to do so, but you won't need to if you don't want to.
You'll get a Facebook Page setup and rolling. Your page will then be populated with content at least once a week. And not content that no one wants to read. We'll either share or post content to your page that is funny and/or engaging so potential clients "friend" or "follow". Posting boring ads on your products doesn't create a fan base unless your ads are really funny (and if they are, you're way ahead of the game).
We'll setup your Google Plus page and include your business information (including hours, phone number, address, etc…). Once setup, we'll post your new content to your Google Plus page. Why is this important? Because having an active and relevant Google Plus page is believed to raise your search engine results.
We'll setup your Google Analytics account so you can track the results. What good is all this unless you can track the results, right?
A website I've been writing content for started out in December 2014 with 64 page views for the month. In June 2016, the site served over 3100 page views. That's without paid traffic and organic without using SEO tricks that don't last. There's two key takeaways from the below chart. The first is the site jumped rather quickly in page views once it was up and rolling. The second, is because the site continues to add new content each and every month, the traffic continues to trend with an upward trajectory, leaving no choice but to dominate the industry. Google is well aware of local search matters.
Using a roofing contractor for example, if a roofer continues to generate content for his/her website, the website will soon become the most important roofing website in the service area. And that leads me to the next important concept.
If you're an antelope, you don't have to run faster than a lion or leopard to keep alive, you only have to run faster than the slowest antelope.
In other words, if you're like most small businesses, you don't have to have the best website and spend thousands of dollars a month to maintain it to rank on top of search results, you only need to beat out your competition within your industry near you (assuming you're a local service provider, if you're selling nationwide, the rules are different…..maybe).
That means a relatively small investment, you will get you an internet presence that is likely to place you above your competition and turn your internet marketing from an expense into an income generator. You know your business better than anyone else. If you're like most small businesses we work with, one or two extra sales because your client read your website instead of your competitor's site equals big rewards.
$399 for the first month, then $139 a month, or get your first entire year for a discounted price of $1675.
Give us a call and let's get started today.
How soon will I see results? Once your site is up and the original content is in place, you should expect to receive traffic within 30-60 days. After six months, you'll see significant results because it takes about 6-8 months for any given piece of content to fully rank on its own merits all else being equal. It's not equal though, because as more and more content is added, it allows for a greater number of deep links to each other. In other words, as your site increases in size the total becomes greater than the sum of the parts.
Other website developers charge less, why should I consider you? You can start with someone that costs less, and see how it goes for you. If you get the results you want, with your phone ringing than great, you've saved money. If you want to spend more time on your business and less on your website.
Robert Weinstein is a husband, dad, stock market junkie, real estate broker, and of course…Insurance agent. Interests include my family, economics, marketing, technology, real estate, finance/investing, history, and Asia.
Robert’s insurance expertise includes having the designation of Certified in Long-Term Care (CLTC) and assist in asset protection for families with members entering retirement.
Robert is also an accomplished syndicated writer whose work can be found in TheStreet, MainStreet, CNBC, Forbes, Yahoo Finance, Seeking Alpha, MSN Money, The Money Show, Stock Saints, Motley Fool, Fidelity, Minyanville, RealMoney Pro, and many national and international newspapers.